Why Your WiFi Feels Slower Than Advertised (And Simple Fixes That Actually Work)
A common issue occurs when 100Mbps broadband connections perform at dial-up speeds during Netflix streaming sessions. You’re not alone. Many UK families find themselves perplexed by this particular internet connection problem.
The culprit? The misleading marketing practice remains unclear to internet service providers who do not provide immediate clarification.
The Great Speed Swindle: Mbps vs MBps
Your broadband provider keeps quiet about the essential distinction between Megabits per second (Mbps) and Megabytes per second (MBps) in their promotional advertisements.
Sky, Virgin Media and BT communicate their 100Mbps speeds through Megabits, yet your device operates with Megabytes per second measurements.
The conversion rate: 8 Megabits = 1 Megabyte
That “100Mbps” connection operates at 12.5 MBps download speed when measured in real-world conditions. The advertised speed of your broadband connection now seems less impressive than before.
Why Your WiFi Still Crawls (Even With Good Broadband)
Obtaining decent speed from your ISP represents only the first part of the challenge. The main factors which cause slow speeds in your home include:
Router Location Matters More Than You Think
Your WiFi router rests in a hidden storage compartment beneath the stairs? Your initial problem begins there. WiFi signals face extreme difficulties when they need to pass through walls, floors, and closed doors.
Quick fix: Placing your router in a central position at an elevated height will solve the issue. Your download speed will increase by 20-30% when you place your router on a shelf instead of keeping it on the floor.
The 5GHz vs 2.4GHz Game-Changer
Modern routers operate two separate network frequencies. The 2.4GHz wireless band offers better distance but provides slower data speeds. The 5GHz wireless network offers speed advantages while its signal range remains limited.
Pro tip: Devices near your router (such as your work laptop) should be connected to the 5GHz network. The 2.4GHz network should be used to connect smart home devices that are spread throughout your house.
Channel Congestion (The Invisible Problem)
Numerous WiFi routers in urban areas including Manchester city centre and London flats fight for control of the same wireless channels. It becomes extremely difficult to hold a conversation when many people are present in a crowded pub.
Simple solution: Most routers choose channels automatically, yet users can switch to less busy channels through their router settings. For 2.4GHz networks, the best channel options are 1, 6, and 11.
Quick Wins That Cost Nothing
Restart your router monthly. Seriously. The memory refreshes while the connections get a restart. Set a phone reminder.
Update your router’s firmware. The manufacturers continuously issue updates that enhance router performance. You can access the router firmware update by using either the admin panel interface or the app interface.
Position devices strategically. The smart TV that struggles with 4K needs to be closer to the router or connected via cable. This will improve its performance.
Limit bandwidth-hungry apps. Automatic cloud backups activate during your Zoom meetings while your devices remain active. Schedule it for off-peak hours.
When to Call in the Professionals
Sometimes DIY fixes aren’t enough. When you have tried these steps yet still encounter problems with your internet, then it may be time to seek professional assistance:
- A WiFi survey to identify dead zones
- Professional-grade access points for larger homes
- Mesh network installation for consistent coverage
- Business-grade equipment if you’re working from home regularly
The Bottom Line
Understanding the difference between Mbps and MBps sets a proper standard for your internet speed expectations. Your existing network equipment can deliver its maximum performance when you apply basic optimization techniques together with strategic router placement.
Your advertised broadband speed of 100Mbps will translate to 12.5 MBps of actual download speed if you optimize your router position and perform basic setup adjustments.
Our team at BM Technologies provides assistance with home and business WiFi optimization through more than 25 years of solving connectivity issues in Rochdale and Greater Manchester. We offer complimentary WiFi assessment services to help you.
