Sales consultancy case study
Rebuilding a sales agency’s website so it works for the business
The problem: Pitch Sales Solutions is a North West sales agency that helps SMEs build sales systems that work, from outsourced sales teams and fractional sales directors to sales training and process consultancy. The owner had already spent a lot of money on a website with another agency, but that agency could not capture what she wanted and the site was underperforming. She came to BM Technologies with a simple ask: a website that properly represents Pitch Sales and does its job.
How we identified it
We started with the business rather than the old site. That meant understanding what Pitch Sales offers, who it sells to and the way the owner talks to her clients. The goal was a site that sounds like Pitch Sales, makes it obvious what the business does and gives visitors a clear route to start a conversation.
What we did
- Built a new website led by a direct message, “We don’t just get you leads. We win you contracts.”, with a “Book a call” button in the header on every page.
- Gave each service its own page, including outsourced SDR services, fractional sales director support, sales process consultancy, sales training and the Pitch Digital Sales Agent.
- Set out what is included, frequently asked questions and the prices the business chooses to publish, so visitors can see what they are buying before they get in touch.
- Brought Google customer reviews, professional accreditations and the team’s sales experience onto the homepage as trust signals.
- Added simple contact and enquiry forms, plus a registration page for sales professionals who want to join the Pitch Sales Network.
The outcome
Since the new site went live, Pitch Sales has had more enquiries, including one of the biggest enquiries the business has received to date. The owner also has a lower cost of support and a quicker response when she needs changes made. You can see the live site at pitchsales.co.uk.
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